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Mission & Core Values

Mission and Core Values

MISSION To be the preferred dealer of equipment and aftermarket services to those who work with the land. Our people carry out their commitment to superior customer satisfaction in everything we do, which is what separates us from our competition.


INTEGRITY For West Central Equipment, this means the same as the definition for John Deere ... telling the truth, keeping our word, and treating others with fairness and respect. It is demonstrated through honest relationships, decisions that consider the balanced interests of customers, employees and owners, and unquestioned commitment to ethical and legal behavior.

CUSTOMER EXPERIENCE Customers recognize that we're different than our competitors. They tell their family and friends about our uncommon courtesy and their exceptional experiences when shopping and doing business with our company. We provide the best equipment sales experience, well-above-average communication, and value from our service departments, and extraordinary inventory support and service from our parts department.

Mission & Core Values

EXPERTISE This means that we place a premium on knowledge, skills, experience and continual learning of our employees. We recruit and select the best salespersons, technicians, parts specialists and managers in our industry. Our company is known as an employer who invests heavily in training and development. We highly value the collective expertise of our staff and are a market leader in professionalism and personnel quality.

FINANCIAL ACCOUNTABILITY This means that before managers, sales professionals and other leaders in our company make a decision, we ask ourselves... what would I do if it was my money and my business reputation on the line? In order to be sustainable, healthy and growing, we understand that the company must be profitable, which will enable us to continue delivering superior products and services to our customers in the short-term and long-term future.

COMPETITIVE The company must be competitive in order to grow and prosper. This not only means on price but also on the level of service given for our products. A company can have great values and morals, but if it can't deliver its products at a competitive price it will not survive. As a company we need to be conscious of our costs and expenses, always looking for ways to do our work better while controlling costs. This is true in finding products to represent that help our customers do their jobs better or at a lower cost.

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